The egg is a symbol of birth and unlimited potential. “Newegg” was chosen to signify new hope for eCommerce during a period when its future was uncertain. In spite of industry odds, Newegg — founded in 2001 by Fred Chang, a United States immigrant from Taiwan — has continued to experience substantial growth.

In 2004, the company established Rosewill, a private-label manufacturer of computing and household products. In 2005, was named one of “The Internet’s Top 10 Retailers” by Internet Retailer Magazine. By 2005, annual sales reached approximately $1.3 billion. Newegg launched in July 2008, in October the same year and in August 2009 at which time the company ranked No. 234 on Forbes “America’s Largest Private Companies” list. In 2010, the company introduced Newegg Marketplace and exceeded $2.5 billion in revenue and roughly 2,500 employees.