Bilibili — nickname B Site — represents an iconic brand in China as a leading video community with a mission to enrich the everyday life of the younger generations with over 31.6 million registered users. Founded in June 2009, the company provides full-spectrum video content serving diverse interests — from lifestyle, games, entertainment, and technology —  building an engaging community around aspiring users, high-quality content, and talented content creators who share a strong emotional bond. Bilibili also enables broad video-based content consumption scenarios centered around Professional User-Generated Videos (PUGV), supplemented with live broadcasting and Occupationally-Generated Videos (OGV). According to iResearch, Biibili is viewed as the Golden Cohort in China’s video-based industry as they are the driving force and trend-setter of all kinds of video consumption in China.

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