Booking Holdings Inc. was started in the Netherlands in 1996 and bought by Priceline — a U.S.-based, online travel company — in 2005. It was the 1st global online travel agency to offer Chinese-language services on its platform and is a Fortune 500 company that operates several travel fare aggregators and travel fare metasearch engines in 40 languages and 200 countries, including its flagship company, Booking.com; Priceline.com; Agoda.com; Kayak.com; Cheapflights; Rentalcars.com; Momondo and OpenTable.