Everyone has heard of TikTok. But did you know TikTok is the 3rd fastest growing brand in the world, according to Morning Star? Owned by ByteDance, TikTok — which is known in China as Douyin — is the leading destination for short-form mobile video and the 3rd fastest growing international brand of 2020, surpassing over 2 billion mobile downloads worldwide in only 4 years ago. Since its launch, TikTok rapidly gained popularity throughout Asia, the United States, Turkey, Russia, and other parts of the world, however, it didn’t become available worldwide until the Chinese-based company merged with another Chinese social media service, Musical.ly, in August 2018. TikTok has 11 global offices, spanning multiple countries.